Last updated: July 2023
What Are Cookies?
When you visit our website, it may store or retrieve information in your browser, mostly in the form of cookies. Cookies are small text files that are transferred to your computer’s hard disk by a website. This information might be about you, your preferences or your device and is typically used to make the site work as you expect it. The information does not usually directly identify you, but it can give you a more personalized web experience.
What Types of Cookies Do We Use?
There are two broad categories of cookies: First party cookies, served directly by us to your device and third-party cookies, which are served by a third party e.g. Google, Facebook, Instagram, Twitter, LinkedIn.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by the website to recognize your computer when you open your browser and browse the Internet again.
This website uses the cookies that perform four functions, namely:
- Strictly Necessary Cookies;
- Functionality Cookies;
- Performance Cookies; and
- Social Media Cookies
- Strictly Necessary Cookies – These cookies are essential in order to enable you to navigate around the website and use its features, such as accessing secure areas of the website. These cookies don’t gather information about you that could be used for marketing or remembering where you have been on the internet. This category of cookies cannot be disabled.We use the following strictly necessary cookies:
Cookie Name | Cookie Type | Source | Expiry | Purpose |
---|---|---|---|---|
OptanonConsent | Strictly Necessary Cookies | .aadcawareness.com | 1 Year | A cookie that stores the timestamp of the cookie banner when it is loaded. |
OptanonAlertBoxClosed | Strictly Necessary Cookies | .aadcawareness.com | 1 Year | A cookie that stores the timestamp of when the cookie banner has been closed. |
STYXKEY_HCP_POPUP_is_hcp | Strictly Necessary Cookies | aadcawareness.com | 1 Day | A cookie that stores that the user has selected that they are a HCP. |
STYXKEY_HCP_POPUP_location | Strictly Necessary Cookies | aadcawareness.com | 1 Day | A cookie that stores the location of the HCP. |
- Functionality cookies – These cookies allow our site to remember the choices you make (such as your username, language, preferences, or region) to provide a more personalized online experience. These cookies collect information that may be anonymous but may also include personal information that you have disclosed. If you do not accept these cookies, the site’s performance and functionality may be affected, and access to content on the site may be restricted.
We use the following functionality cookies:
Cookie Name | Cookie Type | Source | Expiry | Purpose |
---|---|---|---|---|
STYXKEY_aadc_is_subscriber | Functionality cookies | aadcawareness.com | 1 Day | A cookie that holds an encrypted value of a user that has previously subscribed to access the gated content of the website. |
aadc_lang | Functionality cookies | aadcawareness.com | 1 Year | This cookie prevents site from auto setting language. |
- Performance Cookies – These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, length of time spent on the site, and if they get error messages from web pages. These cookies don’t collect information that identifies you. All the information that these cookies collect is anonymous and is only used to improve how a website works.
We use the following performance cookies:
Cookie Name | Cookie Type | Source | Expiry | Purpose |
---|---|---|---|---|
_ga | Performance cookies | .aadcawareness.com | 14 Months | This cookie distinguishes users from each other. |
_ga_N25JR6QK8C | Performance cookies | .aadcawareness.com | 14 Months | This cookie is used to to store a unique user ID for Google Analytics. |
_gat_UA-157440120-14 | Performance cookies | .aadcawareness.com | Session | Used by Google Analytics to throttle request rate . |
_gid | Performance cookies | .aadcawareness.com | 1 Day | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
- Advertising/Targeting cookies – are used to deliver advertisements more relevant to you but can also limit the number of times you see an advertisement and be used to chart the effectiveness of an ad campaign by tracking users’ clicks. They are usually placed by third-party advertising networks with a website operator’s permission but can be also placed by the operator. These cookies can remember that you have visited a website, and this information can be shared with other organizations, including other advertisers. Without these cookies, online advertisements you encounter will be less relevant to you and your interests.
We use the following advertising cookies:
Cookie Name | Cookie Type | Source | Expiry | Purpose |
---|---|---|---|---|
__cf_bm | Advertising/Targeting cookies | .vimeo.com | 1 Day | This cookie is used to read and filter requests from bots for Cloudflare. |
__Secure-1PAPISID | Advertising/Targeting cookies | .google.com | 1 Year | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-1PSID | Advertising/Targeting cookies | .google.com | 1 Year | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-3PAPISID | Advertising/Targeting cookies | .google.com | 1 Year | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-3PSID | Advertising/Targeting cookies | .google.com | 1 Year | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-3PSIDCC | Advertising/Targeting cookies | .google.com | 1 Year | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-1PSIDCC | Advertising/Targeting cookies | .google.com | 1 Year | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
__Secure-ENID | Advertising/Targeting cookies | .google.com | 9 Months | Used by for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising. |
_clck | Advertising/Targeting cookies | .aadcawareness.com | 1 Year | This cookie is used to a unique user ID for the Microsoft Clarity service. |
_clsk | Advertising/Targeting cookies | .aadcawareness.com | 1 Year | This cookie is used to store and combine pageviews by a user into a single session recording for the Microsoft Clarity service. |
_gcl_au | Advertising/Targeting cookies | .aadcawareness.com | 3 Months | We may embed videos on to our website from our official Vimeo account. These cookies track information about how the Vimeo Service is being used. Analytics cookies may either be first party cookies or third party cookies. |
_fbp | Advertising/Targeting cookies | .aadcawareness.com | 3 Months | This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
_uetsid | Advertising/Targeting cookies | .aadcawareness.com | 1 Day | This cookie is used to store and track visits across websites for bing ads. |
_uetvid | Advertising/Targeting cookies | .aadcawareness.com | 13 Months | This cookie is used to store and track visits across websites for bing ads. |
1P_JAR | Advertising/Targeting cookies | .google.com | 1 Month | Sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. |
AEC | Advertising/Targeting cookies | .google.com | 2 Months | This cookie ensures that requests within a browsing session are made by the user, and not by other sites. |
AID | Advertising/Targeting cookies | .google.com | 2 Months | This cookie is used for analytics and advertising for Google ads. |
APISID | Advertising/Targeting cookies | .google.com | 1 Year | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions., SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. |
CLID | Advertising/Targeting cookies | www.clarity.ms | 1 Year | Identifies the first-time Clarity saw this user on any site using Clarity. |
CONSENT | Advertising/Targeting cookies | .google.com | 9 Months | Used for Google’s consent mode for conversion tracking and remarketing. |
CONSENT | Advertising/Targeting cookies | .google.co.uk | 11 Months | Used for Google’s consent mode for conversion tracking and remarketing. |
DV | Advertising/Targeting cookies | www.google.com | Session | This cookie is used to provide ad delivery or retargeting for Google ads. |
HSID | Advertising/Targeting cookies | .google.com | 1 Year | Contains encrypted entries of your Google account and the last login time to protect against attacks and data theft from form entries. |
IDE | Advertising/Targeting cookies | .doubleclick.net | 10 Months | Used for Display & Video 360, Google Ads. |
MUID | Advertising/Targeting cookies | .bing.com | 13 Months | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
MUID | Advertising/Targeting cookies | .clarity.ms | 13 Months | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. |
NID | Advertising/Targeting cookies | .google.com | 6 Months | This cookie contains a unique ID used to remember your preferences and other information such as your preferred language, how many search results you prefer to have shown on a results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on. Each NID cookie expires 6 months from a user’s last use. |
OGP | Advertising/Targeting cookies | .google.com | 1 Month | This cookie enables the functionality of Google Maps. |
OGPC | Advertising/Targeting cookies | .google.com | 1 Month | This cookie enables the functionality of Google Maps. |
OTZ | Advertising/Targeting cookies | www.google.com | 2 Weeks | This cookie is used by Google Analytics that provides an aggregate analysis of Website visitors. |
SAPISID | Advertising/Targeting cookies | .google.com | 1 Year | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions., SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. |
SEARCH_SAMESITE | Advertising/Targeting cookies | .google.com | 6 Months | This cookie is used to prevent the browser from sending this cookie along with cross-site requests. |
SID | Advertising/Targeting cookies | .google.com | 1 Year | Google uses security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties. |
SIDCC | Advertising/Targeting cookies | .google.com | 1 Year | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
SOCS | Advertising/Targeting cookies | .google.co.uk | 1 Year | This cookie is used to store a user’s state regarding their cookies choices. |
SSID | Advertising/Targeting cookies | .google.com | 1 Year | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions., SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. |
bcookie | Advertising/Targeting cookies | .linkedin.com | 10 Months | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
c_user | Advertising/Targeting cookies | .facebook.com | 11 Months | This is a cookie used to store a unique user ID for Facebook. |
ct0 | Advertising/Targeting cookies | .twitter.com | 1 Day | This cookie is for authentication for Twitter. |
d_prefs | Advertising/Targeting cookies | .twitter.com | 4 Months | This cookie is used for your cookie preferences for Twitter. |
datr | Advertising/Targeting cookies | .facebook.com | 1 Year | This cookie is used to provide fraud prevention for Facebook. |
fr | Advertising/Targeting cookies | .facebook.com | 2 Months | This cookie is used to provide ad delivery or retargeting for Facebook. |
guest_id | Advertising/Targeting cookies | .twitter.com | 11 Months | This cookie is for authentication for Twitter. |
guest_id_ads | Advertising/Targeting cookies | .twitter.com | Session | This cookie is for advertising when logged out for Twitter. |
guest_id_marketing | Advertising/Targeting cookies | .twitter.com | Session | This cookie is for advertising when logged out for Twitter. |
li_gc | Advertising/Targeting cookies | .linkedin.com | 2 Years | Used to store consent of guests regarding the use of cookies for non-essential purposes. |
li_mc | Advertising/Targeting cookies | .linkedin.com | 4 Months | Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. |
liap | Advertising/Targeting cookies | .linkedin.com | 1 Year | Used by non-www.domains to denote the logged in status of a member. |
lidc | Advertising/Targeting cookies | .linkedin.com | 1 Day | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
ln_or | Advertising/Targeting cookies | .linkedin.com | 1 Year | Used to determine if Oribi analytics can be carried out on a specific domain. |
muc_ads | Advertising/Targeting cookies | .t.co | 11 Months | This cookie is for advertising for Twitter. |
oo | Advertising/Targeting cookies | .facebook.com | 1 Year | This cookie is to help you opt out of seeing ads from Meta based on your activity on third-party websites. |
personalization_id | Advertising/Targeting cookies | .twitter.com | Session | This cookie tracks activities on and off Twitter for a personalized experience. |
player | Advertising/Targeting cookies | .vimeo.com | 1 Year | This cookie saves your settings before you play an embedded Vimeo video. This means that the next time you watch a Vimeo video, you will get your preferred settings back. |
sb | Advertising/Targeting cookies | .facebook.com | 1 Year | This cookie is used to store browser details for Facebook. |
UserMatchHistory | Advertising/Targeting cookies | .linkedin.com | 1 Month | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
wd | Advertising/Targeting cookies | .facebook.com | 1 Week | This cookie is used to read screen resolution for Facebook. |
xs | Advertising/Targeting cookies | .facebook.com | 3 Months | This cookie is used to store a unique session ID for Facebook. |
vuid | Advertising/Targeting cookies | .vimeo.com | 2 Years | This cookie is used to store the user's usage history for Vimeo. |
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
For more details on how Google processes your data please visit Google’s Privacy Policy available at https://policies.google.com/privacy?hl=en
To opt out of being tracked by Google Analytics across all websites visit tools.google.com/dlpage/gaoptout. Compatible with Chrome, Internet Explorer 8–11, Firefox and Opera.
How Do We Use Information We Collect from Cookies?
We use software tools such as Web server logs to gather information about our website users’ browsing activities, in order to constantly improve our website and better serve our customers. This information assists us in designing and arranging our Web pages in the most user-friendly manner and to continually improve our website to better meet the needs of our customers and prospective customers.
Web server logs allow us to count how many people visit our website and evaluate our website’s visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.
How to control or delete cookies
Because we respect your right to privacy, you can choose not to allow some types of cookies. You have the ability to accept or decline cookies by modifying the cookies settings in your browser. You can also delete cookies that have already been set. However, note that blocking some types of cookies may impact your experience with the site and the services we are able to offer. If you have accepted our use of some or all cookies, the above information relates to cookies used on this website only. Please note that any consent to accept or to decline cookies is limited to this website only and not to other third-party owned websites or any other webpages, which may be hyperlinked to this website. For more information on cookies used by those websites, please refer to the specific privacy notice or cookie policy on those websites.
If you wish to restrict or block web browser cookies which are set on your device, then you can do this through your browser settings; the Help function within your browser should tell you how or you can click on one of the links below to go directly to the user manual for your browser:
Alternatively, you may wish to visit www.aboutcookies.org, www.allaboutcookies.org or https://cookiepedia.co.uk/ which contain general information about cookies and comprehensive information on how to modify the cookie settings on a wide variety of browsers and how to delete cookies from your computer. For information on how to do this on the browser of your mobile phone or tablet you will need to refer to your device manual.